Insights.

On the latency that kills ideas, the physics a ring light can’t fake, AI that does crew work instead of impersonation, and what film costs when it finally becomes infrastructure.

• 23 June 2026 · 6 minVideo-first recruiting: candidates now watch before they applyThe best candidates research you like investors research a company — and the first thing they look for is film of the people they'd work with. Most careers pages show them a stock photo.
• 9 June 2026 · 6 minAir-gapped video production: film for companies whose footage can't leave the buildingBanks, funds, defence and health firms need video like everyone else — and can't ship footage to a SaaS editor or fly in an agency crew. What sovereign production actually looks like.
• 26 May 2026 · 7 minThe real cost of corporate video: agency, in-house, DIY and platform economicsFour ways to buy video, four completely different cost curves. Why per-film pricing hides the number that matters: what your marginal film costs.
• 12 May 2026 · 6 minHow often should your executives be on camera?The honest answer is 'more often than feels comfortable, less polished than feels safe.' Cadence beats polish in executive communication, and the data on trust explains why.
• 28 April 2026 · 7 minInside a same-day film: the pipeline from spoken idea to published cutWhat actually happens between saying an idea into a phone at 08:20 and a graded, captioned film publishing before the end of the day — stage by stage.
• 14 April 2026 · 6 minC2PA and signed video: provenance as enterprise infrastructureWhen anything can be faked, the question flips from 'can they tell?' to 'can you prove?'. What signing at the lens means, and why security teams are starting to demand it.
• 30 March 2026 · 6 minAI video without deepfakes: automate the crew, never the humanThere are two ways to use AI in video. One generates people; the other removes every reason filming real people was slow and expensive. Only one of them survives audience contact.
• 12 March 2026 · 6 minCinematic vs webcam: why production value survived the authenticity era'Authentic' was supposed to make production value obsolete. Instead, audiences learned to read the look of footage as a statement of how much you value them.
• 24 February 2026 · 5 minWhat is an always-on studio?A definition, and a test: if making a film requires booking anything, you don't have one. What changes when film production becomes infrastructure rather than an event.
• 10 February 2026 · 6 minThe latency problem: why most corporate video dies before it's filmedThe gap that kills video isn't the filming — it's the distance between having something to say and having it published. Close that gap and the calculus of every film changes.